Make it Weird

The stranger it is, the easier it is to recall. It’s known to puh-sychologists as The Von Restorff Effect. Example: Butterflies belong to the Order Lepidoptera. ‘Lepidoptera’ sounds sort of like “leopard copter” so imagine a bunch of leopards have hijacked a plaid helicopter and are flying low over the jungle with their butterfly nets trying to capture loads of giant pink butterflies. That’s just weird. And memorable.

© Cody Blair, All Rights Reserved.



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